Elire by Qube Development is a striking waterfront tower in Business Bay, representing the developer’s flagship collaboration with The Lux Collective to introduce the first LUX* branded residences in Dubai. The 29-storey development features a fluid, glass-façade design with deep balconies and floor-to-ceiling windows that capture sweeping views of the Dubai Water Canal and Burj Khalifa. Interiors are crafted with natural materials and wellness-centric layouts, blending hotel-grade hospitality with the privacy of a luxury home. With its focus on sustainability, lush vertical gardens, and “resort-at-home” services, Elire caters to investors and professionals seeking a sanctuary in the city’s financial heart.

Amenities include:

• Rooftop infinity pool with panoramic Burj Khalifa views

• LUX* branded concierge, valet & housekeeping services

• Wellness center with Turkish Hammam, sauna & steam rooms

• Private residents’ cinema & entertainment lounge

• State-of-the-art gymnasium & yoga/pilates studio

• Landscaped podium gardens, vertical greenery & BBQ areas

• Children’s play zone, splash pad & teens’ club

• Co-working spaces, business lounge & meeting suites