Dubai is taking a major step forward in reshaping its real estate industry, this time, through gender empowerment. Samana Developers has joined forces with the Dubai Land Department (DLD) to launch the “She Pioneers” initiative, aimed at significantly boosting women’s participation and leadership across the real estate sector.

1. A Strategic Alliance with Shared Vision

Samana Developers and the DLD have aligned under the She Pioneers initiative, which strives to support Emirati and resident women across the entire real estate value chain, from investors and developers to agents and brokers.
This partnership is more than symbolic; it's a concrete effort to build pathways, unlock opportunities, and instill confidence for women to enter, progress, and thrive in the industry.

2. A Suite of Programmes to Catalyse Change

She Pioneers introduces a powerful toolkit designed to empower women at every stage:

• Mentorship: Pairing experienced industry leaders with emerging female professionals.

• Networking events: Creating spaces for connection and collaboration.

• Targeted training: Equipping female agents and brokers with specialised real estate skills.

• Investment packages: Tools designed to lower barriers for women interested in real estate ownership and entrepreneurship.

3. Backed by Real Progress and Representation

With 48% of its workforce already female, Samana Developers is leading by example, with nearly half its employees engaged across all levels, from sales to decision-making roles.
This sets a strong foundation: company culture already values women’s perspectives and positions them as core contributors, She Pioneers formalises this into strategic action.

4. Leadership Signatures Reinforce Commitment

• Majida Ali Rashid, CEO of DLD’s Real Estate Development Sector, emphasized that the partnership reflects Dubai’s broader vision to “foster a supportive ecosystem in which women can thrive and actively contribute”.

• Urusa Imran, Director of Business Development at Samana, said the partnership is a key step in “translating the belief in women’s potential into measurable impact,” describing women as drivers of transformative change.

5. A Catalyst for Industry-Wide Transformation

This initiative is designed for long-term structural impact, not simply adding to headcount. It aims to reshape company cultures, inform hiring practices, and drive policy-level engagement across the sector.
With high-profile backing and institutional alignment, She Pioneers is a strong signifier of Dubai’s commitment to making real estate more inclusive and forward-thinking.

Why It Matters for Dubai’s Real Estate Ecosystem

1. Diverse leadership drives innovation, from design concepts to customer experience.

2. Enhanced investor perception: international buyers and partners view Dubai as progressive and equitable.

3. Talent retention: showing women a clear career trajectory improves recruitment and reduces turnover.

4. Marketplace strength: women investors and developers add fresh perspectives, increasing depth and resilience.

Final Word

The She Pioneers initiative, backed by Samana Developers and the DLD, is a significant advancement toward gender-balanced growth in Dubai’s real estate sector. Offering mentorship, education, investment tools, and representation, it’s poised not only to boost women’s participation but also to spark broader industry innovation.

Dubai’s real estate ecosystem grows stronger when more diverse voices are heard. She Pioneers doesn’t just elevate women, it elevates the entire sector.

Want to Learn More?

Interested in how She Pioneers is shaping the career landscape, or want to support gender equity in property? Reach out, and let's explore how to get involved or adapt similar programmes in your organisation.